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Post by j7oyun55rruk on Dec 31, 2023 7:23:41 GMT
This structure makes it easier for you to manage the complexity of the requirements and the relationships between them. In this area in particular it is advisable to use the experience of strategy consulting for oneself. corporate strategy A corporate strategy usually describes the basic direction of the company with short medium and long-term corporate goals. slogan as a company motto. An example would be the formulation "Perspective for growth. This means that all other objectives contribute to this goal. The product-market matrix C Level Contact List according to Ansoff provides you with four options in the area of ??growth strategies: Market development – ??you open up new markets or market segments with your existing product range. Douglas perfumery chain opens beauty salons Market penetration - In a cut-throat competition you rely on growth with existing products in existing markets investment in marketing Product development – ??You develop product variants for existing or developed markets. development of electric cars Diversification. You develop new products for new markets. production of solar panels for private households In addition to a growth strategy you can or must choose a stabilization or downsizing strategy depending on your position and market situation. A strategy consultancy always first evaluates the company's position in the market or in different markets on the basis of a detailed market and competition analysis. Different scenarios regarding assumptions about future developments then form the starting point for defining a strategy.
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